MS SharePoint’s hyperlink column length is limited to 255 chars

I’m trying to get this to work. Can’t get the javascript to run redirect.
http://www.xploreplus.com/blog/ibm-cognos-url-mapping-in-sharepoint/

Any thoughts?

take a look at this
https://portal.slac.stanford.edu/sites/inc_public/Pages/how-to-shorten-url.aspx

Depending on the version of SharePoint you are running there are also MS KB and Hotfixes to address the URL length.